Hospitals
and health systems offer a great deal of benefit to our communities.
Often, however, our communities do no know what we offer.
In this day and age when public perception is critical to health
care, hospitals must continuously reinforce the positive impact and value
they provide. During this
program, Rick Wade, the American Hospital Association Chief Communication
Strategist and principal spokesperson for the organization, will explain
the reasons for the increased focus on community benefits and the
importance of hospitals marketing their efforts.
Additionally, he will highlight the American Hospital Association
programs that can support hospitals on this initiative.
Next, Beth Llewellyn, Vice
President for Mission Integration at Saint Joseph Healthcare will provide
us with an excellent model and her expertise of how to collect and share
information effectively. Beth
has a planning background prior to entering the mission arena, so she is
well versed in all aspects of community benefit.
This program is in association with the Kentucky
Hospital Association Annual Convention.
To Register, visit http://www.kyha.com/conv07.htm
.
